How can businesses use linkedin

Here, candidates can learn about your business and openings by searching for specific keywords such as job title, industry, location, salary, experience level, and more. LinkedIn offers a feature called Endorsements — this allows you to recognize people you work with by endorsing their skills. You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their Profiles more impressive, show your support, and more.

To branch out and make new connections with potential partners, customers, and other industry leaders, you might want to send them a personalized message. With the exception of fellow LinkedIn Group members, the platform only allows you to send messages to people with whom you share a first-degree connection. But did you know some people let you send them messages anyway, even if you're not connected? Here's how that works: The ability to be part of the Open Profile network is only available to Premium account holders, but it allows those users to be available for messaging by any other LinkedIn member regardless of membership type.

Additionally, there are options for sending messages to those with whom you're not yet connected, similar to sending a request to connect with a note though we don't recommend overusing this technique.

Additionally, if you have a premium account, you can use InMail. Now, it's no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers. Exporting your connections — to a contact management system , for example — is a great place to start. LinkedIn offers features to help you grow your professional network and make valuable connections. There are several ways to do this depending on what you're looking to accomplish.

LinkedIn Groups are a great way to make connections with people who work in, or are interested in, your industry. They serve as a hub for you and other members to share content, grow your contact list, establish yourself as an expert in the field, and boost brand awareness. There are several other benefits that come from joining LinkedIn Groups.

For example, by joining Groups related to your industry and participating in discussions within those groups, you'll inspire thought leadership in your industry.

Additionally, by joining Groups, you can view complete Profiles of other members of the same group without being connected. Also, if you're a member of the same group as another user, LinkedIn allows you to send up to 15 free messages to fellow group members per month typically, you can only do this if you're a first-degree connection.

You can use your group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, promote brand awareness, and generate new leads. And on that note, there are more reasons to create your own Group on LinkedIn. In fact, one of the perks of managing a LinkedIn Group is that LinkedIn makes it simple to interact and communicate with the members of the Group you're in charge of.

You can either send messages to group members or create a group post. Sending messages allows you to write a member of your group directly, or share content with them, from your group's page. This is great if you have something to share with a specific person in your group. Creating a group post allows you to share any content you'd like on your group's page which is ideal for initiating a discussion.

Add your Twitter account to your LinkedIn Profile so you can share status updates across platforms. This is also a great way to boost your Twitter followers and LinkedIn connections. Want another LinkedIn user or company to see your status update? On LinkedIn, you can tag — or mention — users and other companies in your status updates much like the way it works on Facebook, Twitter, or Instagram.

This is a great way to boost engagement and interaction on your content as well as improve brand awareness. LinkedIn Showcase Pages are niche pages that branch off your business' page to highlight specific initiatives and campaigns or feature specific content you're working on.

Think of Showcase Pages as extensions of your main page that allow you to promote specific products or cater to your marketing personas — this provides a more personalized and targeted experience for your page visitors.

This is a great way to expand your network on LinkedIn because other users can choose to follow your Showcase Page s even if they haven't followed your main page. Publish Status Updates for your business on your LinkedIn page for your followers to see.

This keeps your LinkedIn connections engaged and in the loop regarding your business' latest developments, work, content, and updates.

In your status updates, you can share written information, images, videos, documents, and more. You can also post Targeted LinkedIn Status Updates tailored towards specific people and groups within your audience.

These targeted updates will appear on your page — or Showcase Page — as well as on LinkedIn for the targeted users specifically, in their Network Updates feed. You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's Content Marketing Score and Trending Content resources. Your Content Marketing Score tells you your impact on LinkedIn by measuring overall audience engagement with your content.

Trending Content tells you which topics you are posting and sharing content about that are resonating with specific audience groups on the platform, allowing you to optimize your content for greater impact. If you're looking to complement your organic LinkedIn marketing efforts with some paid advertising, LinkedIn Ads are a smart choice. One of the biggest benefits of LinkedIn advertising: the targeting options.

If you want to get started with LinkedIn's advertising platform, check out our free guide to advertising on LinkedIn. Good news! You no longer have to be a LinkedIn influencer to publish new articles on LinkedIn.

Publishing is available to all users on the platform. Experiment with how this feature can support your marketing goals by creating content and promoting it on your business' LinkedIn page. For example, you might experiment with syndicating content from your blog to LinkedIn — this way, you can promote subscriptions to your blog via LinkedIn. Add the LinkedIn Company Follow button to your website to promote your company's LinkedIn presence and the content you share on the platform.

When your website visitors follow your LinkedIn page via your site, they'll automatically become connected to you and be able to view your company's latest updates on the platform. Using this method, you can boost your engagement and number of connections on LinkedIn by driving traffic to the platform directly from your website. Analyzing your efforts and making necessary adjustments is critical to your success on the platform.

LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. There are specific data about how effective your status updates, content, and reach are as well as details about your page's engagement and followers like audience member demographics.

Using ads will amplify all of these benefits to make them even more useful for your business. If you're not there or haven't maximized all the features of LinkedIn, this guide can help. Like other forms of internet marketing , marketing a home business on LinkedIn is an inexpensive way to gain exposure. LinkedIn isn't centered on posting clever memes or what you had for breakfast. As a home business owner, it's a space to interact with aspiring professionals and potential partners, to build your client base, and to accumulate referrals.

With these LinkedIn basics in place, you can get started on marketing yourself and your home business to other LinkedIn members. Setting up a successful LinkedIn profile requires building connections and keeping your account updated to reassure potential clients, customers, and partners that you're easy to contact and reference.

The passive approach of simply maintaining your profile can lead to the following opportunities:. Copy should be natural and written in your brand voice. Location : Add your store or office locations. Hashtags : Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used in your industry and that best suit your business. Cover photo : Add polish to your profile with a background photo.

Choose an image that showcases your business. Avoid shots that are too busy or cluttered. Recommended size is width x height pixels. Custom button : Add a button to your profile to encourage action. Options include visit website, contact us, learn more, register, and sign up. Be sure to add the corresponding URL so people who click the button land on the correct page. Make sure to add a UTM parameter for tracking, too. Manage language : If you have a global brand or multilingual audience, you can add your name, tagline, and description in over 20 different languages.

Let people know your LinkedIn Page is up and running. If you have employees, send a company-wide email with the news. Let them know how they can follow the page and add it as a place of work. Share pride for the people that make your business great.

And give potential customers and hirees a glimpse into your culture. Promote your page with your customers as well.

Make use of all your digital touchpoints—newsletter, social channels, website—and ask for follows. On LinkedIn, page admins can also invite their connections to follow. Simply click the Admin Tools dropdown in the upper right corner and select Invite Connections.

Or save the following images. What goals can your company accomplish on LinkedIn? Will you use LinkedIn for business hiring, social selling, connecting with customers, or all of the above.

Should your LinkedIn marketing budget include ads? Get to know LinkedIn demographics. Take an audit of your LinkedIn competitors. See how they use the platform, what works, and how you can set your page apart. Map out a LinkedIn content calendar. Plan posts in advance so you can source images , write thought leadership articles, and prepare content accordingly. You can view and analyze real-time results to get a behind-the-scenes look at what people are saying.

Share your business knowledge and expertise, and help others find solutions to their problems, by answering questions posed in LinkedIn Answers. You may already be a member of several groups on LinkedIn, but you need to leverage that membership by participating in discussions.

Each time you participate, your photo and name are included, plus you can drop in a short signature with your company information on your posts for added promotion.