What was listerine named after




















It is around this time that alcohol became the most popular ingredient used in mouthwash — and it is still used today! In , English doctor Joseph Lister became the first surgeon to perform an operation in a chamber that had been sterilized with antiseptic — a practice that was very uncommon.

Inspired by Dr. Lister, Robert Wood Johnson and Dr. In , Dr. Lawrence created Listerine — a mouthwash used for cleaning mouths and sterilizing surgical wounds. By , Listerine was sold to Lambert Pharmaceutical Co.

In , Listerine became the first prescription mouthwash to be sold over the counter in the United States. A lot of companies were offering the emerging middle classes ways to cater to their social anxieties. Listerine ran advertisements in many papers talking about the sad, unmarried Edna, who remained single as she watched her friends getting married.

It's not that she wasn't a great gal! It's just, she had this condition. The marketing campaign was wildly successful. Racism and Public Health. Environmental Health. Antimicrobial Resistance.

Climate Change. Family Planning. Friday Diversion. GHN Exclusive. Joseph Lawrence and Jordan Wheat Lambert. Lambert's Pharmacal Co. Warner Company. In his five years as the head of the firm, Listerine's profits increased 60 times. The success was largely due to Lambert's memorable advertising campaigns, most notably the reinvention of bad breath as the medical condition "halitosis" and the resultant social fears it inspired.

This Listerine bottle dates from between and It was the winner of a national contest sponsored by Listerine in to find the most interesting example of an old Listerine bottle. The bottle was chosen because of its rare, two-part rear labeling on an unembossed bottle in excellent condition. Nominate this object for photography.



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